Respect to Culture Essay

This paper will highlight the key issues that Kelloggs should pick up when deciding to expand to the country of Jordan. Will the community living in Jordan able to afford this crossway? What atomic number 18 the harbors connected to the concourse that will force them to purchase it? What is needed to fill this heterogeneous refining? All these questions will be answered in this paper with respect to the product finical K by Kelloggs. Homogenous vs. Heterogeneous with Respect to purification The state of Jordan is divided into different heathen groups which include the Bedouins, the heap from Circassia and the Pales decenniumnerians.The volume of the Jordanians is from the Arab descent and form a population of around 4. 4 gazillion (The Royal Hashemite Court). These Arabs get migrated into Jordan from numerous origins. These people mainly travelled in tribes and whole tribes used to migrate into Jordan before the 19th Century. The population to a fault includes some pr oportions of Muslim refugees from Caucasus who migrated to Jordan when Russia invaded. Jordan also houses some Ameri potentiometers and small groups of Chechens. in that respectfore the close in Jordan is expected to be bewitching heterogeneous as the population includes people from diverse understates and descents.There is heterogeneity of languages being taught and learnt in Jordan. slew in Jordan are given complete freedom to preach their religion, inform their language and promote their culture. This makes Jordan so culturally diverse and rich. The different ethnic groups have their own clubs, places of worships, schools and associations which has allowed the heterogeneity of culture to remain in Jordan. There has been a tradition of appreciation and tolerance for the diverse cultural background. close to 6% of the population comprises of Christian population but the major(ip)ity 92% consists of Sunni Muslim population (The Royal Hashemite Court).Hence, some similarities in culture faecal matter also be expected as al more or less 9 protrude of every 10 people in Jordan are Sunni Muslims. These Sunni Muslims belong to very(prenominal) sect of the same religion which makes their religious activities the same. Hence we flowerpot close down that Kelloggs will have to consider the diverse cultural background as the population are from different countries and descents, however, the same religion of most of the people is going to make it easier for Kelloggs to penetrate the market as the religious views and values will be the same for most of the people in Jordan.Needs that Kelloggs Special K can live up to in this Culture Kelloggs Special K mostly attracts the people who are aware and conscious or so their health. Boosting the physical activity for attaining unwrap fitness is the goal of most of the people in the developed nations now. increase physical activity can not only improve the bodily fluid but also improve the health of a person. Th e people of Jordan have a little addition to their lives which can be added to their daily unremarkable and can have a good affect on their health. The ethnically diverse population of Jordan has different practices for maintaining their health.Some people go for a brisk walk, while new(prenominal)s regularly go to the gym. The median population in Jordan is around 22 years old which means the population is beauteous young. or so of these people are health conscious and engage in regular physical activity to stay fit. The target market of Kelloggs Special K will be the urban population which consists of 78% of the total population. The urban population is the wealthy lot which has concerns about their health and body weight. This population can be targeted by telling them the health benefits of consuming Kelloggs Special K.Kelloggs Special K website includes keen advice of how to get slimmer, Body Mass Index (BMI) calculator and free individualized planner (Kelloggs). It also includes the nutritional plan for the whole day and informs about the nutrition that Special k provides. The population of Jordan is yet not sure about the importance of breakfast and hence this is the perfect time to deliver the Special K with variety of nutrient intake. Can Enough race Afford the Product? Around 15% of the population in Jordan lives below the poverty line which means that they do not have complete money to afford the basic necessities of life.The economy of Jordan is amongst the smallest in the Arab world. There are insufficient supplies of food, water and other health care items. In other words, the economy was suffering from poverty until ten years back major power Abdullah implemented changes in strange policies and economic reforms that took Jordan to a high level. In the current situation, Jordans economy has not been so aphonic bash like the other economies because of the isolation from the international market (CIA). However, the top ten percent population has the highest percentage share of total income.Around 30% of the total income is being earned and spent by the top ten percent of the population and this population can certainly afford Kelloggs Special K. The GDP per capita has risen to US$ 5,300 which is a lot higher than many developing countries. Around 13% of the population is unemployed in Jordan but still the imports of the country amounted to US$ 12 billion in 2009 which indicates that many people in the country can afford to have foreign goods imported. The most imported items include oil, machinery, equipment, iron and cereal and the major import partners are USA, Saudi Arabia, China and Germany (CIA).Hence it can be expected that enough people will purchase the Kelloggs Special K who are in the top income group and have concerns for their health. determine Relevant to the Purchase and Use of Special K The Bedouins find it hard to search for food as most of them are still unsettled in nature. What they need is some form of dried food which can be consumed at any time of the day or night without water and other staple food. Kelloggs Special K can be consumed with milk and milk is available abundantly to these nomadic tribes as they have many animals such as camels, sheep and goats which give milk.The Palestinians who left their native land in the wars of 1967 and 1948 and came to Jordan stilled have not settled down and many do not have living spaces. These people can be provided with Kelloggs Special K as it is a dry food and it does not require special handling like other local foods. The value of Special K is pretty high because of the nutrient contents of the cereal. Most of the population is now getting educated and moving into urban cities and adopting the foreign lifestyle. As the penetration of television is also increasing in the population, they are starting to follow the Western lifestyle which includes a healthy breakfast. thence the value of Kelloggs Special k will be pre tty high for the purchase as it provides an easy way to make the breakfast with a lot of health benefits and nutrients. Works Cited CIA. Fact Book. 2009. 21 July 2010 . Kelloggs. The splendor of Breakfast. 2010. 21 July 2010 . The Royal Hashemite Court. The people of Jordan. 2001. 21 July 2010 .