The Perceived Perception Of Propaganda - 968 Words

The Perceived Perception of Propaganda Adolf Hitler once said, â€Å"Make the lie big, make it simple, keep saying it, and eventually they will believe it.† (â€Å"Adolf Hitler Quotes†). During World War II, the economy in Germany was struggling severely and the Germans wanted someone to blame. Under Hitler’s rule, he gave Germany just that, causing the persecution of millions of Jewish people. During the Holocaust, the Nazis used propaganda as a tactic to help people deceive themselves; Germans, Jews, and people from all around the world were affected by this propaganda, among them, a Jewish survivor, Martin Kapel, whose life was thrown off course and impacted by Nazi ideals from a young age. Propaganda swayed Germans’ opinions of the Nazis. The viewpoints of citizens were manipulated as they constantly saw the pro-Nazi media and, â€Å"Many people became National Socialist because the idea of the National community inspired them.† (â€Å"Defining the Enemy†). Using propaganda techniques, the Nazis rapidly gained supporters by making people believe what they were doing was for the common good. There were people who opposed Nazi beliefs but many feared vocalizing their opinions. One German who stood up against the Nazis’ ideals was Martin Niemoller. A poem by Niemoller reads: â€Å"First they came for the Socialists, and I did not speak out— Because I was not a Socialist. Then they came for the Trade Unionists, and I did not speak out— Because I was not a Trade Unionist. Then they came forShow MoreRelatedWar Without Mercy By John Dower1625 Words   |  7 Pageswith a mixture of terror and rage, and shows the ensuing consequences of such thinking. These strong negative feelings and perceptions from the Japanese and the Americans against one another, became the fuel which allowed the blatantly racist and exaggerated negative portrayal of the enemy in both side’s media and society. In such portrayals found in political cartoons to propaganda to songs, Japanese were often presented as apes and other types of non-human beings by Americans, and not surprisinglyRead MorePropagand Propaganda And Propaganda1544 Words   |  7 Pagesâ€Å"The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape site from it† wrote Joseph Goebbel; a statement that Hitler strongly agreed with (Trueman). When Nazi Germany came to power in 1933, Goebbel was a maste r propagandist of the â€Å"Nazi regime and dictator of its cultural life for 12 years†. With Goebbles as a propaganda leader, Germany was able to develop an organized propaganda designed to toRead MoreEssay On Propaganda In China818 Words   |  4 Pagesregimes where ineffective propaganda is especially prevalent, such as in Syria and Korea. By examining the relationship between individual perceptions of regime strength and exposure to propaganda in the form of ideological and political curricula, Huang makes a compelling argument meant to supplement rather than supplant indoctrination theory. Regardless, there are several problems with Huang’s experimental design which make it difficult to draw broad conclusions about propaganda signaling even withinRead MoreEssay on Platos Cave1124 Words   |  5 Pages The basic premise of Platos allegory of the cave is to depict the nature of the human being, where true reality is hidden, false images and informatio n are perceived as reality. In the allegory Plato tells a story about  a man  put on a Gnostics path. Prisoners seating in a cave with their legs and necks chained down since childhood, in such way that they cannot move or see each other, only look into the shadows on the wall in front of them; not realizing they have three-dimensional bodiesRead More The Essential Role Of Stereotype In Propaganda Essay1313 Words   |  6 PagesThe Essential Role Of Stereotype In Propaganda People encounter propaganda and stereotypes in their daily lifestyle from social interaction with peers to family and the media. Propaganda and stereotype are correlative; however their conceptual fundaments are different. Propaganda is a systematic manipulation of public opinion that is consciously disseminated to promote a doctrine or cause. Contemporary propaganda deliberately attempts to alter peoples’ opinion and influence human behaviour throughRead MoreShould Marijuana Be Legalized?957 Words   |  4 Pagesimplications regarding the future of marijuana and its legality in the United States. While this new legislation may be scary to some, I welcome the legalization of marijuana for recreational use for a number of different reasons. For some Pot is perceived to be an incredibly dangerous drug, on the same plane as acid, ecstasy and even heroin. So why do people associate marijuana with a substance as dangerous and as addictive as heroin? For a couple of reasons, First of which is the fact that the UnitedRead MorePlatos Allegory of the Cave and Perceptions of Reality Essay935 Words   |  4 Pagesthe cave, his fellow prisoners don’t recognize him or understand anything he said. He has developed a new senses and capability of perception. This is the representation of the condition of the human nature, we live in a cave with false perception of reality that we’ve been told since childhood, these includes bias belief; but we must realize these present perception are incomplete. To awaken the unconsciousness one must experience reality and develop new senses. The cave overall incorporates theRead MoreWar Without Mercy, By John W. Dower1166 Words   |  5 Pagesplace, both America and Japan created propaganda posters, film, etc. to support their respective war efforts. After the attack on Pearl Harbor, American perceptions of the Japanese was epitomized by racial propaganda that scrutinized their new powerful enemy. Meanwhile Japan sought to keep out the impure Western culture from spreading East by defaming it. Despite these differences, both nations’ utilized similar approaches in the creation of their propaganda, dehumanizing the inferior enemy whileRead MoreThe Methods Of Legalitarianization In Russia And The Legalization Of Russia1320 Words   |  6 Pagesthroughout these years while Venezuela has declined in legitimacy. The independent variable in the paper will be techniques used to increase legitimacy such as propaganda usage and how violence is used and perceived by the public, and economic stability. The dependent variable will be the increase or decrease of legitimacy. When propaganda and violence are used in a tactful and publicly approved way and the economy is stable or benefiting the government is deemed legitimate by most of the populationRead MoreEssay1253 Words   |  6 Pagescaused an increase of support for far right parties as the narrative was that if no action was taken to move away from the status quo, the economic conditions of the country would worsen over time. As a consequence, Stockemer suggested that far right propaganda in the form of blaming social and economic problems on European Union, mass immigration, and current party elites of the governing coalition government had an impact towards raising the fears of voters to take a radically different approach to the

Literature Is The Expression Of The Thoughts Of Society

English anatomist Professor Thomas Huxley once stated that â€Å"Literature is the expression of the thoughts of society. Books are specimens of the conversations of an age, persevered in the spirit of taste and of genius†. In other words, literature conveys an understanding of society and books are a gateway into the themes and culture of other time periods. Culture is the traditions, convictions, and state of mind of a specific group of people. The beliefs of one group of people to another often differentiate the groups; and over the course of time, has led to a plethora of different cultures with various social values and traditions. Understanding cultural context is important to achieve a full realization of literature. By understanding the qualities of a society, the reader is able to better comprehend the themes and importance in literature. For example, there was a huge conflict over the power of knowledge between Medieval and Renaissance times, at this time Christopher Marlowe concocted Doctor Faustus. Subsequently Moliere wrote The Misanthrope. The play satirizes the hypocrisies of French aristocratic society. Lastly, Oscar Wilde’s The Importance of Being Earnest shows the satire and significance of the code of morals in high society during the Victorian Age. An understanding of a culture is necessary to grasp the themes within literature. To completely fathom the conflict over the power of knowledge, one must have a full understanding of the culture during the period ofShow MoreRelatedAnalytical Essay On Fahrenheit 4511044 Words   |  5 PagesCensorship leads the society to an unpleasant conclusion. Censorship amounts prohibition of expression of someone’s ideas, thoughts which may be detrimental and prejudicial to a particular class of people. The book Fahrenheit 451, by Ray Bradbury, revolves around the idea of censorship as a bane to the society and culture. The book touches on various consequences of censorship like social isolation and infringement of thoughts. Bradbury has given an accurate representation of the society leading to an endRead More 18th Century Literature Essay648 Words   |  3 Pages 18th Century Literature nbsp;nbsp;nbsp;nbsp;nbsp;The 18th century is a period of great literary works. The styles are different throughout the period, but the unity of the work is still present. Much of this period focused on public and general themes, until the Pre- Romantic era when literary works began to focus upon personal expression. 18th century literature can be broken down into three main parts: the Restoration, the Age of Pope, and Pre-Romantics. nbsp;nbsp;nbsp;nbsp;nbsp;TheRead MoreThe Impact of Media on LGBTQ1161 Words   |  5 PagesMedia is an important agent in our society. It shapes ideas and creates movements that cultivate our country. It can do something as little as providing an entertaining element in our lives to something as big as starting a revolution. Throughout history media has played an integral role in the progression in ideas that were considered socially deviant. From war propaganda to abortion, media has provided a method of getting the word out. Media has particularly had an impact on the LGBTQ communityRead MoreTwo Different Prospects for the Future: Ray Bradburys and Margaret Atwood1657 Words   |  7 Pageswas perhaps not to foretell a future, but to examine parts of society that necessitated examination in order to raise awareness. In both of these novels, any such questioning or dissent is unacceptable, as Atwoods protagonist Offred explains that â€Å"thinking can hurt your chances, and I int end to last† (Atwood 8). However, Ray Bradburys city was razed due to its citizens apathy and lack of attentiveness. Bradburys choice of expression even faced hardship in the real world, for he himself â€Å"had experiencedRead MoreTruman Capote and Postmodernism1398 Words   |  6 Pagestechniques. It used fragmented sentences and questionable narrators, as well as many other unconventional techniques, to break the previous barriers of literature. Truman Capote was a major player in the postmodern game, using his own broken childhood to sympathize with a convicted murderer, and invent an entirely new genre of non-fiction literature known as the true crime genre. The first and possibly most important fact about Truman Capote is that he did not have a happy, or even decent, childhoodRead MoreDifference Between Romanticism And Transendinlalism In American And British Writers1584 Words   |  7 Pages The expression Romantic gained currency during its own time, roughly 1780-1850. However, the Romantic era is to identify a period in which certain ideas and attitudes arose, gained the idea of intellectual achievement and became dominant. This is why , they became the dominant mode of expression. Which tells us something else about the Romantic era which expression was perhaps everything to do with them -- expression in art, music, poetry, drama, literature and philosophy. Romantic ideasRead MoreWhy We Read Literature918 Words   |  4 PagesWhy we read literature The word literature means ‘acquaintance with letters.’ With literature we can put anything and everything into words and play it like a video for someone else to see. It is a profession where words are arranged in such a way that they describe, feelings, emotions, experiences etc. it describes society and the people living in it, what they think of it and what they want it to be. There are many reasons to why we read literature. We could read it for information which is toRead MoreDifference Between Romanticism and Transendinlalism in American and British Writers1616 Words   |  7 PagesWriters The expression Romantic gained currency during its own time, roughly 1780-1850. However, the Romantic era is to identify a period in which certain ideas and attitudes arose, gained the idea of intellectual achievement and became dominant. This is why , they became the dominant mode of expression. Which tells us something else about the Romantic era which expression was perhaps everything to do with them -- expression in art, music, poetry, drama, literature and philosophy. RomanticRead MoreThe Poetry Of Edgar Allan Poe949 Words   |  4 Pagesand freedom. Writing is a very complex art, it is merely the act of placing words on paper, yet those words contain thoughts, and those thoughts feelings. Those feelings can create a beautiful work of art, but only if the writer is willing to let their deepest and darkest thoughts run wild. What influences a writer to create magnificent works of art, are tragedies, issues in society, and the hope of inspiring others. Most writers are inspired to write through the most difficult times in their lifeRead MoreTransformation of English Literature940 Words   |  4 PagesEvery country has its story and literature reflects the most important events that happened during a determinate period, and also, how people, politics, religion and the society in general developed during those periods. As I see it, literature, just as all forms of art, is a giant chronological picture that shows all the shades of a society in all its aspects. In this case, English literature, from 1660 to 1830 specifically, shows a great transformation from the beginning of the Restoration to the

Functional Areas of Business Free Essays

Functional Areas of Business: Operations and Project Management Gregory J. Deschapell MGT521/Management February 12, 2013 Dr. Rosamaria Murillo Functional Areas of Business: Operations and Project Management There are several functional areas that compose a business. We will write a custom essay sample on Functional Areas of Business or any similar topic only for you Order Now These areas frequently, if not constantly, interact with one another to ensure that the organization succeeds. This paper will summarize two of these functional areas: Operations and Project Management. We will also review the roles of managers who oversee these areas. The original concept of operations management dates back to the 1930s when businesses focused on economic efficiency in manufacturing. Soon after, psychologist and sociologists began to observe and evaluate human behavior in the workplace. In addition, economists, mathematicians, and computer socialists contributed newer, more sophisticated analytical approaches (Kumar Suresh, 2009). The term †operations† was adopted as the service sector of the economy became more prominent. A more modern definition would state that operations is the functional area of a business that oversees, designs, controls the process of production, and redesigns business operations in the production of goods and services. It ensures that business operations are efficient, using as few resources as possible, and effective in terms of meeting customer requirements and satisfaction. Simply put, it manages the processes that convert inputs into outputs. Effective operations management balances out quality, customer demand, employee development, profit, and environmental considerations. Most organizations concern themselves with improving the efficiency and effectiveness of processes. Therefore, operations management includes substantial system of checks, balances, and evaluation that examines, analyzes, and measures these internal systems. Ultimately, the nature of how operations management functions in an organization depends very much on the nature of products or services in the organization, for example, retail, manufacturing, and wholesale. Operations managers have two types of responsibilities: direct and indirect. Direct responsibilities that directly relate to producing and delivering products and services include managing, planning, controlling, developing methods for improving processes, and creating operational strategies that can keep the organization competitive in times of rapidly changing economic conditions and technological advances. Indirect responsibilities include interacting with other functional areas within the organization whose roles have an impact on operations. These areas may include marketing, finance, accounting, and human resources. Operations managers face several challenges in today’s world. For example, they are increasingly encouraged to do more with less. This translates into developing methods to maximize existing resources. They must be knowledgeable on emerging technology that will increase productivity in an efficient manner. They must be able to motivate and derive maximum performance from those that they lead. Finally, operations managers must be able to have an evolving understanding of globalization and environmental changes. In today’s economy, it is common knowledge that businesses can no longer operate on just one principle, e. g. , cost, quality, or delivery, they must develop a strategy that supports multiple competitive objectives. This differs from a traditional approach that matches organizations capabilities to a particular market segment. Operations managers have to be more innovative as well as inspire creativity to anticipate ever-changing future requirements and customer demands (Brown, Blackmon, Cousins, Maylor, 2001). The next functional area that we will examine is project management. Project management is a branch of management that uses management tools to fulfill a defined goal for a shorter period. These tools may include budget analysis, allocation, and optimization. The term â€Å"project management† can take on different meanings. How organizations interpret and apply the position may differ. To gain a better understanding of the definition of project management, it is important have an understanding of what a â€Å"project† is. Specifically, a project is,â€Å"A temporary endeavor undertaken to create a unique product, service, or result† (Cooke Tate, 2011, pg. 39). The word â€Å"temporary† assumes that most projects have a starting and ending period and the word â€Å"unique† alludes to the fact that most projects normally fall outside the routine definition of an organization’s traditional practices or sevices. In this functional area, teams are assembled to accomplish a specified objective. The role of a project manager is to plan and execute a project successfully. To accomplish this, a project manager must be in possesion of several skill sets. In addition to basic management skills, a project manager must be able to communicate with other members of the project team effectively and coordinate with other functional areas within the organization to request resources necessary to accomplish the task. A project manager must be have an ability to ask meaningful questions, identify assumptions, and resolve conflict that may arise. They must also understand the impact of risk on the success of the project an alleviate any uncertainy that may create a risk. They must also be able to organize. Prioritizing tasks and employing team members in accordance with their capabilities and areas of expertise is essential to successful project management. In addition to leadership, the role of project manager also encompasses activities such as planning, resourcing, scheduling, time management, and budgeting. In closing, it is important to provide some degree of measure to determine the efficiency of these two functional areas. Obvious indicators would be increases in the quality of product or services that an organization provides customer and employee satisfaction, the emergence of more efficient business processes, and the increased mitigation of risk. The role of managers plays an instrumental role in the immediate or eventual outcomes. In the words of Stephen R. Covey, a noted American educator, author, businessman, and keynote speaker, â€Å"Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall. (Covey, 2004, pg. 101). References Brown, S. , Blackmon, K. , Cousins, P. , Maylor, H. (2001). Operations Management—Policy, Practice and Performance Improvement. In S. Brown, K. Blackmon, P. Cousins, H. Maylor, Operations Management—Policy, Practice and Performance Improvement. Woburn, MA: Butterworth-Heinemann . Cooke, H. S. , Tate, K. (2011). The McGraw-Hill 36-Hour Course—Project Management, Second Edi tion. In H. S. Cooke, K. Tate, The McGraw-Hill 36-Hour Course—Project Management, Second Edition (p. 1). New York, Chicago, San Francisco, Lisbon, London, Madrid, Mexico City, Milan, New Delhi, San Juan, Seoul, Singapore, Sydney, Toronto: McGraw-Hill, Inc. Covey, S. R. (2004). The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change . In S. R. Covey, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change (p. 101). New York: Free Press. Kumar, S. A. , Suresh, N. (2009). Operations Management. In S. A. Kumar, N. Suresh, Operations Management (p. 2). New Age International Ltd. How to cite Functional Areas of Business, Essay examples Functional Areas of Business Free Essays Depending on the size of organization, functional areas may be directed by specific departments with upper management, mid-level and front line managers. In comparison, a small business is often managed by one leader only, who’s responsibilities overlap. Management The management role includes more than simply being in charge of employees. We will write a custom essay sample on Functional Areas of Business or any similar topic only for you Order Now Instead, this position coordinates and oversees the work of others, ensures organization goals are accomplished, and ensures the business success. Furthermore, managers monitor the efficiency and effective use of employees because workers are the most important resource f an organization (Stephen Robbins, 2010). Managers also oversee and control functions that are not obvious, but play a crucial role in the company’s success. Law is the legal aspect of business that effect business and small firms. Managers use business law to ensure operations are legally sound, noncompliance with all state, federal and international requirements, and regulations to help solve problems. Human resources or short HER address concepts of personal development throughout employee’s lifestyle. During the hiring and training process human resources have a high importance. For proper compensation and if disciplinary actions are taken (Stephen Robbins, 2010). A large role for managers plays the aspect of leadership which covers different ways to influence employees to achieve organization goal, inspire and motivate, handle conflicts, as well as power struggle and organizational change. Accounting maintains and audits financial aspects of a business that is separated into financial and managerial accounting. Financial accounting studies the creation of financial statement, for example, income statements and balance sheets. Managerial accounting looks at statements and helps make decisions, including budgeting for upcoming projects and control cost within the firm (Stephen Robbins, 2010). Finance addresses the process of setting up and maintaining the fiscal success of the firm including revenue. Finance is useful for managers in many ways, especially when needing fund for new business venture. The study of production, distribution and consumption of goods and services within countries and individual firms are a part of economics. It is used to maximize profits and to Andre market conditions, for example, recessions (Stephen Robbins, 2010). Leaders collect data and use methods as well as static to interpret them to find out important information about their business as part of research and statistics. This fiction will help make decisions on what business practices to continue to use and which ones to modify in the future. Operations management is devoted to increasing the value of the firms supply chain. This function is used to ensure that the process f getting goods and service is smooth and error free (Stephen Robbins, 2010). Marketing interests the end consumer in a product or service and to keep this client happy. Such technique is used to determine which product or service to offer, the type of advertising and creation of a good image of their brand. Strategic planning is applied to ensure origination’s goals are met. Marketing helps bring all aspects of the firm together and ensures the company’s success (Stephen Robbins, 2010). The Journal of Enterprising Communities: People and Places in the Global Economy addresses why small business, with between five to went employees, Often fail to grow. Most times, the difficulty directly relates to the little or no knowledge of growth requirement and organizations barriers. A SOOT analysis, which included strength, weaknesses, opportunities, and threats, allows leaders to develop a company goal as well as an action plan on how to reach it. According to Perks, â€Å"Small businesses that grow during their flirts four years of establishment more than double their chance of survival (Perks, p. 21, 2010). Omnipotent view of management states that managers are directly responsible for the organization’s success as well as failure. Actions and decisions of leaders are directly related to an organization’s success. Well performing leaders adjust and maximize chances, improve bad performances, as well as manage the company. Therefore, managers are compensated for the business’ success with stock options, incentives, ores. On the other side, upper management is believed to be responsible when profits are down and then fired or replaced by new managers (Stephen Robbins, 2010). Symbolic view of management describes the failure and success of companies impacted by external influences that are outside of leader’s ability to control. This view is arguing that managers have little control over external factors for example customers, economy, competitors, decisions of previous leaders and others. Managers have only symbolized influence and control by creating action plans, and limited influence of failure and success according to this view. Conclusion Whether in a small or large company, managers oversee a wide range of functions to ensure the success and high performance of all areas. How to cite Functional Areas of Business, Papers

Journal of Pediatric Rehabilitation Medicine

Question: Discuss about the Journal of Pediatric Rehabilitation Medicine. Answer: Introduction: Transition to practice is an essential component of optimal delivery of the safeguard interventions to the patient in distress. This transition allows the healthcare professionals to effectively switch to new intervention methodologies on the basis of upgraded technology (Blair and Jansen 2015). Effective and smooth transition of nurses to new practices allows effective handling and imparting of remedial treatment to the patient. The smooth transition enhances the experience of the nurses building their professional identity. Furthermore, there has been a tremendous lag in smooth transition of practices by the nurses especially the new ones that prevent nurses from imparting effective treatment (Teoh, Pua and Chan 2013). The essay undertakes detailed analysis on the transition to practices among nurses and its effect on the professional identity of the nurses. This essay outlines the importance of transition to practice among nursing professionals and its effect on their professional identity. Furthermore, this essay provides interview of a psychologist by me as a care giver in order to compare the effect of transition to practice among two different professions. Additionally, an analysis has been conducted on the purpose, values and the practice of me as a care giver nurse for elderly people. Transition to practice is an essential component of growth and development of the safeguard interventions imparted by the nurses to the patients. Different theories have been formulated past decade to determine the transition to practice but the framework provided by Meleis is widely accepted as it is a concoction of both conceptual and theoretical analysis. This theory determines the importance of patient-oriented nursing on the basis of human analysis and the principles of ergonomics. This helps in formulating and adherence to information and communication technology and assistive technology. The theory provided by Meleis determines the response of a patient to internal and external factors such as environmental and bodily factors. Furthermore, it determines the role of experience of the patient based on social, cultural, psychosocial, economic beliefs. Additionally, theory determines the insufficiency of role experienced by the patient and further determining the responsibilities of nurses as a supplemental role. The kind of transition to practice that can occur as per the theory of Meleis are developmental, situational, health and organizational. The process of transition occurs by altering the awareness level, time span, effective engagement, change of identities and critically analysing the life events of the patient. Besides this, transition is also required at the personal, community and society level. The transition can occur by altering the existing beliefs and thought processing at each level (Ramsay et al. 2014). According to Barnes (2015), the theory also determines the importance of optimal and patient-oriented interventions by nurses in order to create a holistic environment of treatment based on palliative care, pharmacological and non-pharmacological interventions. Furthermore, this can be undertaken with the help of detailed assessment on personal status, supporting family members and patient at their level, assessment of knowledge on the prevailing condition and extrinsic support by nurses (Barnes 2015). The Interview is conducted between a psychologist and I as a care giver nurse for elderly people (Please refer appendix 1 for the verbatim interview). Care giving nursing is one of the prevailing options chosen by different patients especially elderly people for their treatment on various severe health conditions. These care giving nurses undertakes treatment in the tertiary care facilities such as nursing homes or other assisted facilities. Such facility of treatment are preferred by many elderly patients due to 24 hour treatment facility, patient-oriented treatment, direct communication, friendly environment, concerned care and others. Besides this, psychologists are healthcare professionals that evaluates and analysis the mental conditions of a patient under distress. A psychologist understands the mental condition of a patient and provides remedial treatment predominantly with the help of non-pharmacological interventions such as counselling, therapies and others (Demeh and Rosen gren 2015). According to Betz et al. (2014), the transition to practice helps care givers of elderly people through multicomponent interventions in accordance with the patient-oriented regulation of treatment. A tailor made concoction of pharmacological and non-pharmacological intervention is made in order to provide relief to the patient. In accordance with the framework of Meleis, nurses are capable to undertake shifting of the patient from one healthcare facility to another, provision of emergency care, ambulatory services, non-pharmacological interventions such as pain management therapies, massages, exercises and others. This framework provides, effective communication and optimal sharing of information through the establishment of informal relationship between the nurses and patients. Additionally, nurses are provided with the provision of undertaking the usage of assistive technology to provide support to the patient (Betz et al. 2014). In comparison to the care givers, transition to practice allows the psychologists in the establishment of the patient-oriented practices, data management of the client treatment, incorporating new age technology for the provisioning of the treatment and maintenance of the finances. Psychologists undertake patient-oriented practices with the help of the model provided by Meleis and analysis the condition of the patient suffering from. Additionally, record keeping is undertakes by electronic measures and privacy management is given topmost priority. Furthermore, the finances are managed in accordance with the GST law and maintain of electronic claiming and insurance management. Besides this, psychologists also undertake the provision of new age technology in order to update their tools , equipment and medication for the enhancement in the remedial treatment imparted by them (Kumaran and Carney 2014). In respect to both the professions, Meleis framework of the transition to practice pro vides effective establishment of the professional identity by providing the healthcare professionals effective guidelines to proceed with the remedial treatment (Baird and Reed 2015). Being a nurse, it is essential to impart effective remedial treatment to the patient under distress with the help of optimal concoction of pharmacological and non-pharmacological interventions (Jackson et al. 2013). As per my analysis and evaluation, transition to practice is an essential component for enhancing the extent and quality of the intervention as it allows undertaking updates practices by skilled nurses. Furthermore, certain barriers also exist that prohibits the exertion of full impact of transition to practice on the interventions. These barriers can be lack of zeal and interest among nurses towards the remedial treatment and handling of the patient, emphasis on theoretical knowledge during the course study and conduction of training, lack of awareness on professional and technical skills, no effective experience on smooth transitioning to the new practices and many others (Yoder 2014). According to Debono et al. (2016), nursing as a profession is extremely demanding in terms of somatic and mental concentrations required from the nurses. In accordance with my experiences, lesser salary, average status in society, no personal life, excessive work pressure are some factors that affects the lack of zeal towards effective treatment. Furthermore, deficient provision of experimental training inhibits us undertaking from effective practices under critical conditions. These practices are concoction of palliative care, pharmacological and non-pharmacological interventions. Furthermore, these barriers prohibit effective transitioning to new practices by the nurses especially the ones who are new in this profession and lacks experiences (Debono et al. 2016). Chang and Daly (2015), determines that the conceptual and theoretical framework for transition to practice provided by Meleis provides effective strategies to the nurses in order to preserve the ethical and moral wellbeing of both nurses and patient. These values are dignity, sympathy, justice, trust, extent of accuracy, autonomy while decision-making, altruism, responsibility, friendly relationship, privacy, precision and others. Furthermore, these values are deeply embedded in my profession and require to be regulated effectively in accordance with the remedial treatment (Chang and Daly 2015). Conclusion: Transition to practice is an essential determinant of practices and regulation of effective treatment among the patient under critical condition. The transition theory determined by Meleis provides a theoretical and conceptual framework of effective formulation, implementation and regulation of practices for optimal imparting of treatment in accordance with updated tools, equipments and medication interventions. The care giver nurse for elderly people and psychologist are two different professions but have primary role of providing effective remedial treatment to the patient under stress. The transition theory provides profession-oriented assistance to both care givers and psychologists by updating the associated intervention requirements and provisioning optimal guidelines for effective proceedings. Additionally, the transition theory also tackles the prevailing barriers in both the professions that prohibit optimal regulation of the treatment by nurses and psychologists. These barr iers for psychologists can be ineffective assessment of the prevailing critical condition, analysis on mental maladies and illness, ineffective documentation for future remedial treatment decision-making, extent of awareness among patient regarding their mental maladies and illness and many others. Besides this, for care giver nurse especially for elderly people can face barriers such as ineffectual communication, lack in assessment of the critical condition, lack of awareness of the condition among patients, lack of experience on remedial steps and many others. The transition to practice overcomes all such barriers by providing effective framework based on theoretical and experimental guidelines. For past many years, this framework has proved to be extremely effective in regulating effective treatment to the patients and must be further incorporated in other professions in order to increase the extent of the effectiveness. References: Baird, M.B. and Reed, P.G., 2015. Liminality in Cultural Transition: Applying ID-EA to Advance a Concept Into Theory-Based Practice.Research and theory for nursing practice,29(1), pp.25-37. Barnes, H., 2015, July. Nurse practitioner role transition: a concept analysis. InNursing forum(Vol. 50, No. 3, pp. 137-146). Betz, C.L., Ferris, M.E., Woodward, J.F., Okumura, M.J., Jan, S. and Wood, D.L., 2014. The health care transition research consortium health care transition model: a framework for research and practice.Journal of pediatric rehabilitation medicine,7(1), pp.3-15. Blair, K.A. and Jansen, M.P., 2015.Advanced practice nursing: Core concepts for professional role development. Springer Publishing Company. Chang, E. and Daly, J., 2015.Transitions in nursing: Preparing for professional practice. Elsevier Health Sciences. Debono, D., Travaglia, J.F., Dunn, A.G., Thoms, D., Hinchcliff, R., Plumb, J., Milne, J., Erez-Rein, N., Wiley, J. and Braithwaite, J., 2016. Strengthening the capacity of nursing leaders through multifaceted professional development initiatives: A mixed method evaluation of the Take The Leadprogram.Collegian,23(1), pp.19-28. Dmeh, W. and Rosengren, K., 2015. The visualisation of clinical leadership in the content of nursing educationa qualitative study of nursing students' experiences.Nurse education today,35(7), pp.888-893. Jackson, D., Wilkes, L.M., Daly, J. and Cross, W., 2013. The emotional demands of nursing leadership: challenges and strategies for career sustainability. InProceedings of RCN 2013 International Nursing Research Conference, 20-22 March 2013, Belfast, UK(pp. 46-46). Kumaran, S. and Carney, M., 2014. Role transition from student nurse to staff nurse: Facilitating the transition period.Nurse education in practice,14(6), pp.605-611. Ramsay, P., Huby, G., Thompson, A. and Walsh, T., 2014. Intensive care survivors' experiences of ward?based care: Meleis' theory of nursing transitions and role development among critical care outreach services.Journal of clinical nursing,23(5-6), pp.605-615. Teoh, Y.T.E., Pua, L.H. and Chan, M.F., 2013. Lost in transitiona review of qualitative literature of newly qualified Registered Nurses' experiences in their transition to practice journey.Nurse Education Today,33(2), pp.143-147. Yoder-Wise, P.S., 2014.Leading and managing in nursing. Elsevier Health Sciences.

Christmas Carol Essay Example

Christmas Carol Essay Charles Dickens, 1812 1870, wrote A Christmas Carol, published in 1843 and it is one of Dickens most loved works. It is a heart warming story which was very popular at the time of publication. The novel aims to educate and enlighten the reader, as well as entertain, with the story of a cold, grasping man, by the name of-Ebenezer Scrooge. Scrooge is certainly a bad employer and Bob Cratchit, his clerk, would know. He is a poor-family man; time off for the Christmas holiday isnt an issue, especially when you work for Ebenezer Scrooge. As Christmas Eve approaches so does the ghost of Marley, who was dead to begin with! Marley warns Scrooge of three ghostly visits. The ghosts show Scrooge his past, present and a frightening future without love, not to mention disaster for the Cratchits. The purpose of the ghost is to teach Scrooge a lesson in order for him to become a better person. The ending of the novel shows Scrooge can change, pennies are given to charity and certainly the Cratchit familys spirits are lifted as Scrooge gives generously. Charles Dickens wanted his novel to have an important message. He wanted to show that no one should be as selfish and money grasping as Ebenezer Scrooge because if they are they will die lonely and their meanness hurts others. Dickens teaches us that in society the rich people can ease the lives of the poor and make things better for them even with simple acts and gestures! However, we see that characters like Scrooge are unprepared to do so. Life in Victorian England was very difficult, if you were a poor person. Industrialization had bought factories, but unfortunately the working conditions were awful. The poor who worked there didnt get paid a lot at all and would really struggle. If you didnt get employment, then the work houses would be a last resort. This was better than being in prison though and was a warm shelter for Britain. Charles Dickens saw what conditions in the work houses were like and wrote about this in his famous novel Oliver Twist. Dickens was very aware of the poor conditions around, when he moved down to London. He realised (and was shocked at) how badly the rich treated the poor. He was determined to do something about it. We will write a custom essay sample on Christmas Carol specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Christmas Carol specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Christmas Carol specifically for you FOR ONLY $16.38 $13.9/page Hire Writer By writing about London society and the conditions in which the poor lived, even though these characters were fictional, Dickens was able to raise awareness of poverty and injustice. Dickens wanted to show that rich people should be charitable and help the poor. These charities could make a difference. This relates to A Christmas Carol as Ebenezer Scrooge is a tight fisted and an uncharitable man. The workhouses during Dickens time were in bad condition; they were a last resort to families. Indeed the charity workers inform us that, Many cant go there and many would rather die. This reveals the plight of the poor. Scrooge has money and if he gave to charity he could make a difference and perhaps save a family from the work house. We can see from the changes he goes through and learning from the ghosts, that by the end of the novel he can help save a life by being thoughtful of others and charitable; he can make a difference. In the first scene of A Christmas Carol Dickens gives the readers an impression of Scrooge in just the first few lines. We are told about Scrooges business, the firm was known as Scrooge and Marley and that Scrooge, Answered to both names. This tells us that Scrooge is just a business not a person who lives a proper life. The text states that Scrooge is tight fisted which gives the impression that scrooge is a mean and hard person. The simile hard and sharp as flint tells us that Scrooge is cold and brittle with no warmth in him at all. Flint was used to spark up a fire but theres no fire or warmth in Scrooge! Dickens says from which no steel had ever struck out generous fire. We see how Scrooge lives on his own and enjoys this when Dickens uses the simile, solitary as an oyster. This is odd because oysters make beautiful pearls but there is nothing lovely about Scrooge!

The Advantages and Disadvantages of Internet

The Advantages and Disadvantages of Internet Free Online Research Papers Nowadays almost everyone in the world has contact with computers and the great majority of them have been using the Internet. This essay will look at the advantages and disadvantages of Internet. First of all, Internet provides access to a lot of useful information. Searching the Internet with search tools, such as Google, we can find almost everything we want. We can also do shopping using the Internet. We only need to select what we want, fill in some forms and click okay. In a few days we will get what we have ordered at our homes, without going anywhere. We can pay with our credit cards or pay the postman when we get the package, or transfer money from our bank account. Nowadays, we can transfer money from almost every bank on the Internet. It is faster than going to the bank and filling forms. Transferring money in traditional way takes about a day. However, using the Internet we can do this in few seconds even in Saturday and Sunday evenings. In addition, Internet banking gives us security against unauthorized transactions. Some people think that their money can be easily stolen by hackers. In fact, it is not true since the easiest way to steal our money from internet b ank is to break into our house and steal our bank card passwords. Internet banking has great protections which are unbreakable. Secondly, we can send email through the Internet. Emails can reach their destinations within a few seconds. It is very convenient when we want to send a letter to our friends who live in other countries. You can email whatever you want, such as movies, photos and songs etc. Besides, the costs of sending Emails are much cheaper than sending normal letters. Thirdly, the Internet provides the facility to get online education. Many websites of different universities provide lectures and tutorials on different subjects or topics. You can also download these lectures or tutorials into your own computer. You can listen to these lectures repeatedly and get a lot of knowledge. It is very cheap and easy way to get education. However, despite these advantages there are two disadvantages of the Internet. Firstly, today, the Internet is the most popular source of spreading viruses. Most of the viruses transfer from one computer to another through e-mail or when information is downloaded on the Internet. These viruses create different problems in our computers. For example, they can affect the performance of our computers and damage valuable data and software stored in our computers. Secondly, pornography is a very serious issue concerning the Internet, especially when it comes to young children. There are thousands of pornographic sites on the Internet that can be easily found and can be a dangerous factor to letting children use the Internet. To sum up, the Internet changed our life in a positive way and made our life more convenient than before. Therefore the advantages of the Internet outweigh the disadvantages. Research Papers on The Advantages and Disadvantages of InternetThe Project Managment Office SystemAnalysis of Ebay Expanding into AsiaIncorporating Risk and Uncertainty Factor in CapitalPETSTEL analysis of IndiaOpen Architechture a white paperThe Effects of Illegal ImmigrationRelationship between Media Coverage and Social andStandardized TestingBionic Assembly System: A New Concept of SelfGenetic Engineering

Pd 100 Essay Example | Topics and Well Written Essays - 1500 words

Pd 100 - Essay Example It could be angst, anxiety or anguish; it could be melancholia or ennui, a feeling of boredom or extreme lack of interest in anything. Most people associate the word or feelings of stress with anything that is negative, it connotes something bad. But a fact is that stress can be either positive or negative; when it is positive, it is called as eustress. This should be what people strive for, to have eustress, such as feelings of hope, vitality, vigor and a zest for life, instead of being always negative. Eustress literally means â€Å"good stress† and it is a cognitive response to stress that is desirable and healthy. It leads to feelings of satisfaction or a sense of well-being, which enhances the feelings of fulfillment and being in control. However, for purposes of this discussion on stress, I am a bit more inclined to delve on the topic in the negative side of stress. One type of stress that has a very bad effect on both the physical and mental well-being of a person is wo rry. It has a severe debilitating effect on a person, some to such an extent that it can induce paralysis in its very serious manifestations. A person who worries too much ends up accomplishing nothing but only ends up worsening his or her own situation. I always worry a lot about many things, sometimes to the point of being paranoid, hallucinatory or plainly idiotic. Worrying is a basic emotion; it can help a person to some extent because it keeps a person alert, it is instinctive in the â€Å"fight or flight† response. Worry becomes destructive only when it is carried to extremes, because by then, that person worries about something that is relatively harmless, by ascribing something bad might happen, or worry about an event or occurrence that has a very little chance of ever happening. Worry is a very diffused feeling of anxiety, and as such, it is hard to find a solution for it and a remedy that prevents it from recurring. An example of this kind of worry is a hypochondri ac, a person who worries about his health, on almost anything and everything, from the food he eats to the lack of exercise, the air he breathes if it contains germs or not, in the place he stays, whether it is clean of bedbugs, roaches, or fleas. It is an exaggerated sense of worrying that is not commensurate with the facts, or with the state of reality that is obtaining at present. It is a negative response to a perceived threat or impending event, instead of seeing it positively as a challenge, which is positive, the very essence of the eustress discussed a bit earlier. I worry a lot about money, my finances, my state of health, about the future, almost on anything that it is causing havoc on my health, causing me endless sleepless nights at times because worry keeps me awake and prevents me from relaxing my mind, and hence also my body functions that are supposedly needed to induce me to sleep. I know that worrying is not very productive, and it is even counter-productive, in th e sense it prevents me from finding solutions to my problems and hence, resolve and put to rest my endless worries. But it seems I cannot do something to prevent myself from worrying; I am helpless against it. It is imperative that I find ways to lessen worrying too much as it is causing me stress

Overpopulation in America Essay Example | Topics and Well Written Essays - 1750 words

Overpopulation in America - Essay Example He noted that without farming, the world population could probably not have reached half a million by now. The population of the world is expected to have a significant increase by the year 2050. This is pegged on the increased or advanced medical services, also the remarkable increase on agricultural productivity. By the year 2050, the world population is expected to reach over 7.8 billion among the underdeveloped countries, from its current figure of approximately 5.3. On the other hand, populations recorded in developed countries are expected to remain constant or to have a marginal increase of about 1.2 billion people. In particular, the population of the United States is expected to increase by 44 percent, differing from its 2008 projection of three hundred and five million to four hundred and thirty nine million people by the year 2050; therefore, it means that American will be overpopulated by the year 2050. Ironically, since the year 1970, American women enjoyed an average ra te of birth that was at 2.03 children per year. This preceded the1960s great â€Å"Zero Population Growth† (Zuckerman 45). During periods of 1960s, America was under populated or in other words it had a low population, a situation that swayed the Congress into formulating a bill in the year 1965, which allowed or facilitated immigrants into the United States. The 1965 immigration bill, oversaw the influx of numerous immigrants into the United States (Anchel 14). Since its inception, the immigration bill is still in full operation today. Within a timeframe of forty years, the immigration bill, had added one hundred million people to America’s population. It is true that America is adding about hundred thousand immigrants after every thirty days to its population without a pause. The monthly influx of immigrants for decades results to millions of immigrants becoming Americans. Therefore, it is apparent that the overwhelming American population is highly constituted by im migrants (Fielden 20). As America is grappled with accelerating its environment, its citizen’s quality of life, issues of boated cities, and among other issues such as water and energy, some of its laws or bills are busy adding more millions of people in the country (Anchel 94). Notably, the program of adding more people in population lack contingency plans, which would counter the problem of America’s population exceeding its optimum capacity. In fact, America’s population is at its optimum level. Dr. Albert Bartlett from University of Colorado once posed a question asking people to conceptualize a problem ranging from scales of microscopic going up to global. He continued the question by adding that the problem’s long term remedy empirically advanced, propelled and assisted by the increased population capacities on the levels of local, state, national or global. This outcry is showing the scholars are already worried of the current population trend in t he United States (Solomon 214). It seems that the underlying current and future effects of over population have not only been a problem among the scholars, but the issue is also of great concern among different groups. However, the issue is not lingering in the minds of the political leaders (Wooldridge 1). Contrary to politicians, the issue is of great concern to most media outlets in particular top newspapers, which include the New York Times, Los Angeles Times, Chicago Tribune, Atlanta Journal, Dallas

Is global climate change man-made Essay Example | Topics and Well Written Essays - 250 words

Is global climate change man-made - Essay Example This leads to the growing debate of today, is global warming man-made? Or is it just a cycle that the Earth goes through? Greenhouse gases affect the Earth’s climate by increasing the greenhouse effect, which is a natural phenomenon whereby water vapor, CO2, and other gases in the atmosphere allow sunlight to pass through, but then absorb much of the heat from the earth that otherwise would have escaped to outer space. Without the natural greenhouse effect, the mean temperature would be about minus 18Â °C, and the Earth would be uninhabitable Emitting greenhouse gases in large amounts increases the concentration of these gases in the atmosphere, which then increases the greenhouse effect so that more heat is trapped by the atmosphere. This can increase the temperature of the atmosphere and change the climate on Earth. Probably the most harmful contaminant that people are responsible for releasing into the atmosphere is carbon dioxide. The energy sector has been cited as being responsible for three fourths of the carbon dioxide emissions, one fifth of the methane emissions and a good portion of the nitrous oxide released into the earth’s atmosphere. Most of this comes from the burning of fossil fuels, although deforestation, land clearing, and other agricultural practices have all led to rises in pollution levels. Without some sort of agreement between countries, this could become the factor that tips the scales toward mankind as being the biggest cause of climate change. Many of the statements that are for climate change being a natural event are true. Global climate change is natural, but it is due to men selfishness, and the fact that we are so inconsiderate, that it is taking place at such an alarmingly rapid

The Mission of Ben Jerrys

The Mission of Ben Jerrys Ben Cohen and Jerry Greenfield founded Ben Jerrys Homemade Ice Cream in 1978. Back in 1966, when they were working out in a school gym, they both realised that they hated running but loved food. Years later in 1978, Ben had been fired from a series of jobs while Jerry had failed for the second time to get into medical school. So, they decided to do a $5 correspondence course in ice cream making and later opened their first scoop shop in a dilapidated gas station in Burlington, Vermont. They soon became popular in the local community for the best all natural ice cream. By 1979, they began wholesaling pints of ice cream out of Bens VW campervan.Over the years, Ben Jerrys evolved into a socially-oriented, independent-minded industry leader in the super-premium ice cream market.All Ben Jerrys frozen dessert products are being manufactured in the companys three plants located in Vermont. The company distributes ice cream, low fat ice cream, frozen yogurt, sorbet and other novelty produ cts (1). While the majority of corporate managers were under constant pressure to meet their shareholders demands, Ben and Jerry were quite the opposite; they were only interested in short-term gains and large profits. In fact, at first they panicked by their quick business growth, as they thought about severing ties with the fast growing company. They did not place any emphasis on cash, equipment and inventories which are considered to be the tangible assets of the firm. Instead, their focus was on intangible` assets such as reputation, quality of life, joy, social concerns; all of which they considered to be as valuable as material assets- and as Jerry put it ‘if its not fun, why do it?. Recently, Unilever, a multinational food and personal products company acquired Ben Jerrys in spring 2000. The Ben Jerrys Board of Directors approved Unilevers worth  £ 230m. Under the terms conditions of the agreement, Ben Jerrys will function separately from Unilevers existing ice cream business. There will be an independent Board of Directors and their main role would be to maintain Ben Jerrys social mission and brand integrity. Both co-founders will keep on working with Ben Jerrys, and the company will continue to be Vermont-based (3).So, although it is under Unilever but it still continues to maintain its individual identity. Ben Jerrys Mission The underlying mission of Ben Jerrys is to search for new and innovative ways of addressing all three parts (social, product and economic), while holding a profound respect for the community of which they are a part and also to the individuals inside and outside the company. Their mission consists of three interrelated parts shown below. â€Å"To operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally and internationally† (2). â€Å"To make, distribute and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment† (2). â€Å"To operate the company on a sustainable financial basis of profitable growth, increasing value for the stakeholders and expanding opportunities for development and career growth for the employees† (2). There has been an increasing demand for indulgent ‘treats in the British diet. Around  £1.3 billion ice cream market is tapping into this demand with rising sales in luxury and premium ice creams at the expense of standard varieties. About 14million adults buy ice cream as a treat. The growing demand for indulgent desserts has helped grow the sales of ice cream. Since 2007, value sales of ice cream have grown by 8% (4). All these statistics show that Ben Jerrys have great potential in the U.K. market. Strategic Analysis Political factors There had been rumours accusing Ben Jerrys of supporting the defence ofMumia Abu-Jamal, who was convicted in 1982 of killing Philadelphia Police officerDaniel Faulkner. Misunderstanding stemmed from the fact that Ben Cohen, one of the co-founders, joined hundreds of other people in signing a petition in 1995 asking that American justice should be followed fully in the case. Apart from these reports, there had been allegations that Ben Jerrys had introduced an ice cream flavour whose name is connected to this case.As a consequence of this alleged support, the National Fraternal Order of Police had publicly called for a boycott of all Ben Jerrys products (6). Again in 2006, Ben Jerrys had to apologise to Irish consumers for launching a new flavour â€Å"Black and Tan† evoking their worst days of British military oppression. Black and Tans was the term used for recruiting an irregular force of British ex-servicemen during the Irish war of independence and renowned for their brutality (9). Ben Jerrys were again in news when PETA sent them a letter asking them to use breast milk instead of cows to prevent cruelty to the dairy cows (5). Moreover, ever since Ben Jerrys have been taken over by Unilever, the Vermont firm, famous for donating part of its profits to charity, has been criticised for having changed their commercial focus. Economic factors The high costs related to manufacturing each different unique flavour. Ben Jerrys primary marketing goal is to create products that cannot be reproduced but the technological developments of the company has not allowed them to launch the products within a realistic time limit. It takes them many years to come up with a new different flavour. Even after that there is no surety if the product would be successful or able to penetrate in the market. Not only this, it also gives the competitors a chance to take over their place in the market. Back in 1994 also, sales dropped, profits went down, and the companys stock prices fell to half its value. Cost of sales increased approximately $9.6 million or 9.5% over the same period in 1993, and the overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a result of several reasons, such as high administration and selling costs, a negative impact of inventory management, and start up costs associated with certain flavours (8). The company realising its fall in sales, quickly responded to the changes in consumer demands and introduced Ben Jerrys ‘Lite. The line failed miserably. It looked like that Ben Jerry failed to forecast and acknowledge the changes in consumer tastes, and was faced with increasing competition with Haagen-Dazs, which introduced its ‘low-fat Ultra Premium ice-cream. Social factors Partnershops are Ben Jerrys scoop shops that are independently owned and operated by community-based non-profitable organizations. These organizations use the funds generated to train and counsel disenfranchised youth who are in need of a helping hand to get back into the work environment. Other than this, they are working on sustainable dairy farming programme and fair-trade (which is the premium they pay for the ingredients which enables the farmer to take positive steps towards providing basic needs for their families, such as healthcare, education and safe housing) (1). Such efforts had been made to attract over ‘like-minded consumers, however its debatable as in to what extent this will have an impact on appealing the hearts of their consumers. The question then arises as to how much their social unique image gets affected by their consumer behaviour. Environmental factors U.K. experienced poor weather in the summer of 2007 in comparison to that of 2006, with an average temperature of 14.10C compared to 15.80C in 2006. This had a negative effect on the ice cream market, especially in the impulse sector, and value sales went down 1.5% compared to 2006. In the last two years (2008 and 2009), summer temperatures appear to have picked up, reaching approximately 14.70C in 2009 (4). UK Mean seasonal temperature ( °C), 2004-09* January-August Seasons: Winter=Dec-Feb, Spring=Mar-May, Summer=June-Aug, Autumn=Sept-Nov Data are provisional from December 2008 and Winter 2008/09 Source: Met Office/Mintel Technological factors In order to improve the companys infrastructure and with the aim to automate their production to keep up the intense competition, they invested a lot of money in property and equipments in 1994 increasing their long term debts by almost 45%. SWOT analysis Strengths Prestigious, established and recognized brand name and successfully operating in many countries. Ben Jerrys make a yearly contribution of minimum $1.1 million from pre-tax profits to charitable foundation. It also sponsors Partnershops, Ben Jerrys scoop shops, which are operated by non-profitable organizations. These organizations help the disenfranchised youth to get them back in the working environment. They also have a long term partnership with Fairtrade foundation which works toward paying farmers the premium that enables them to fulfil the basic needs of their families. Till now, they have launched four Fairtrade certified ice cream flavours. Product differentiation- the use of natural, good quality ingredient, different flavours and the strategic use of quirky flavour names such as Wavy Gravy, Chubby Hubby, Phish Food and Chunky Monkey gives them a competitive edge over other conventional ice cream products of other companies. Ben Jerrys have also introduced other products like sorbets and frozen yoghurts along with their ice cream range for targeting customers demanding for healthy desserts. Ben Jerrys acquisition by Unilever in 2000 has provided the company with greater financial backing allowing them to be even more productive and socially active in the ice cream business. Thermoacoustic refrigeration- Ben Jerrys company developed the first prototype eco-chilling unit which recycles and re-uses the energy used to maintain the ice surface. Advertising support- introducing flavours with clever names in order to promote them. For example, ‘Yes Pecan referring to the Barack Obamas winning the presidency elections (7), ‘Hubby Hubby in order to support the cause of marriage equality for same-sex couples (11). Weaknesses: Limited target market as Ben Jerrys is a super-premium brand and is seen as a special treat by consumers and depends on their level of indulgence. Too much focus on charity work which has added up to the unnecessary costs and has caused them to neglect the upcoming changes in trends. Lack of professionalism in management and due to their employee oriented approach has made them to suffer a great loss in 1994. In order to fulfil their mission statement of providing consumers with ice creams of innovative flavour, they take a really long time to come up with a new flavour which is absolutely unnecessary as even after that there is no guarantee if the product would be successful in market. In fact, it gives the competitors a chance to take over their market share. High cost involved in transportation as most of their suppliers are scattered throughout the world. For example, nuts from South African rain forests, peaches from Georgia, etc. Opportunities As people are becoming more and more health conscious, Ben Jerrys should launch more variety in fat-free ice creams and even greater range in healthy alternatives like frozen yoghurts. They should work towards globalizing their product to compete effectively in the market. Their geographical reach is limited to North America and Western Europe mainly. Environment friendly freezers- In 2009, they have announced the plans to roll out (Hydrofluorocarbons) HFCs-free freezer which is a major step towards saving the planet as HFCs are one of the major factor responsible for ozone depletion (10). Ben Jerrys are currently working on using bio-gas digester to convert the waste produced during the manufacturing of ice creams into energy (1). Packaging- Ben Jerrys ice cream tubs are presently made from 90% renewable paper stock but to prevent it from leaking, they coat it with polyethylene which makes it difficult to recycle them. So, they should work on making tubs which are fully recyclable. Threats Consumers tend to change their product preferences based on their discretionary income and the extent to which they want to indulge in these fattening dessert products. There are many substitute products available within the desserts and frozen food industry. Therefore, they not only suffer competition from other ice cream brands but also from other desserts such as chocolates, cookies, pies, etc. Slow product development- the duration during which a new flavour is launched is really long which gives competitors a chance to take over the market during that time. Their major competitor is Haagen dazs as can be deduced from the table below which gives the take-home sales from 2007 to 2009 (4). Haagen dazss ‘low fat ultra-premium ice cream range is extremely popular. Moreover, they have a competitive edge over Ben Jerrys as it is geographically more spread than Ben Jerrys as the brand is marketed by two multinational companies- Nestle and General Mills. Take Home sales 2007-09 2007 % 2008 % 2009 % % change  £m  £m  £m 2007-09 Unilever 242 40 263 42 285 43 17.8 Walls (Heart) 116 19 125 20 139 21 20.2 Carte DOr 39 6 44 7 46 7 19.2 Viennetta 30 5 26 4 24 4 -20 Ben Jerrys 36 6 43 7 50 8 38.3 Other 21 3 25 4 26 4 23.3 General Mills Hà ¤agen-Dazs 30 5 38 6 40 6 32.8 Fredericks Dairies 49 8 44 7 46 7 -5.1 RR 55 9 50 8 53 8 -3.4 Skinny Cow 6 1 6 1 7 1 10.7 Other brands 61 10 39 6 40 6 -34.4 Own-label 139 23 156 25 159 24 14.3 Total 606 100 625 100 664 100 9.6 Source: Mintel Recommendations Recent acquisition by Unilever could create a negative image in public which need to be cleared by ensuring them that even after being taken over by Unilever, their missions have not changed and they would continue to produce new innovative flavours of ice creams. They should maintain a balance between their social and product mission. Instead of focussing more on social causes and adding up the unnecessary costs, they should rather study the upcoming change in trends and launch new flavours to maintain or increase their share in the market. Since it is now owned by Unilever, they have the financial support required for them to expand their production globally. They should decrease the duration of product development process so that they can launch a new flavour every month or so to keep the customers engaged on a regular basis. They should continue to implement their recycling programs in order to lower down the production costs. They should develop additional manufacturing plants and distribution centres outside of Vermont to cut down on the transportation costs. They should change the consumer perception of having the ice cream only in summers or spring time to anytime dessert i.e. they should work towards deseasonalising their sales. Conclusion Ben Jerrys even after acquisition by Unilever in 2000 has continued to maintain its own identity. Their strong product differentiation gives them a competitive edge over their competitors. The only need is to expand globally to compete effectively with other brands. The innovation factor in their ice creams distinguishes them from the conventional flavours of other brands. Their efforts in becoming green e.g. by planning to launch environment friendly freezers which would reduce green house gases emission sets them apart from other companies. All they need to do is to remain focussed on their missions with equal emphasis on all of them keeping in mind the customers demands.

Eminem :: essays papers

Eminem In â€Å"like Eminem says, why all the fuss?† featured in The Age journalist Shaun Carney defends Eminem and his lyrics. Carny stresses that Eminem winning the category should not be so controversial when Mathers is clearly depicting a role. His contention through out the article is to convince the reader to refrain from reaching to eminem, as a parody. Carny effectively seeks the neutral role during the story. He leans neither way. Carny signifies specific word choice and language devices to shock his audience and to create an underlying sense of non-prejudice, realistic view on society perhaps to open up the views of a small-minded prejudice race. Carny’s headline is very striking it creates tension and almost gives a sense of obligation to the audience to read on. Carneys headline is used as a device to capture the readers immediate attention. This foreshadows the final remark made by Carny, â€Å"so much for scandal,† now leaving the reader with a question , a parallel between start and finish tightly constructing the article. This clever technique leaves the reader open handed and open-minded to think about the actual topic of the article. Though Carny’s contention through-out the article is to suggest Eminem is â€Å"Just Joking’, he is not all, scared of presenting Marshall as ‘not so nice’ explaining him as â€Å"a 28 year old production of a peripatetic white-trash upbrining.† Then contradicting himself saying â€Å"Mathers all wounded and victimised by his sole-parent upbrining .† Is this not a slight use of sarcasm? putting himself in the biased head of an out reaged parent. Carney conveys his opinion in a very structured way. He uses Eminem song lyrics to show that he is a role player and only joking, â€Å"I’m just playin ladies. You know I love you.† Carney uses other examples to reassure people say the situations he raps about are â€Å"just clownin’.† Although readers may not realise, Carney these more realistic, human-like comments as a source of evidence to back up his contention that eminem are not real, Marshall Mathers is an actor playing a role, ultimately just doing his job. Carney’s clever style of writing indicates a strong point of view defending Eminem , but his style of writing has allowed the reader to make their own decision, giving a fair balance between good and bad. â€Å"Eminem deals in some very sick stuff, no doubt about it,† but again goes on to say, â€Å"Eminem is a skillfull storyteller and role player.

Identifying Potential Risk, Response, Recovery

In this paper I have just been hired as an Information Security Engineer for a video game development company. I have previously identified all of the potential Threats, Vulnerabilities and Malicious Attacks for the videogame development company. The CIO have reviewed my report and has now requested that I draft a report analyzing and assessing any potential Malicious Attacks, Vulnerabilities and Threats that may be carried out against the company’s network. I will then choose a strategy for dealing with risk, such as mitigation, assignment, risk and avoidance.Next I will develop controls that will be used to mitigate each risk. Now let’s begin by discussing the threat of the Web/FTP server, some servers, or hosts, must be open to the internet. Web servers are examples of such hosts. You want any user to be able to access your web server- but you don’t want everyone to be able to get to your internal network (Fundamentals of Information Systems Security). The sim ple solution for this is just to isolate the host that is connected to the internet from the internal networks and then create a demilitarized zone.The risk mitigation for the Web/FTP, the FTP is very useful for working with remote systems, or to move files between systems. On the other hand the use of FTP across the internet or other untrusted networks, exposes you to certain security risk. Your object authority scheme might not provide enough protection when you allow the FTP on your system. The next risk for FTP is a hacker can mount a denial of service attack with your FTP server to disable user profile (FTP Security). This is usually done by repeatedly trying to logging on with the incorrect password for a user profile, generally until the profile is disabled.This kind of attack will disable the profile if it reached the maximum sign on count of three. If the company use a FTP server logon exit program to reject logon requests by any system user profile and those user profiles that the company designate will not be allowed FTP access. Now we will discuss the NIDS, the primary purpose of a network-based intrusion detection system is to identify attackers trying to expose vulnerable network services. The NIDS can respond to the attack or alert personnel, who can take the necessary and appropriate actions for this type of attack.NIDS allows administrator to respond to attacks with actions appropriate to their security policy. To properly analyze false alarm reduction strategies, it is necessary to quantify risk and the NIDS role in risk reduction. The NIDS uses two formulas, one formula assumes that risk is roughly equivalent to single loss expectancy. This formula for this quantification is SLE= (Asset Value x Exposure Factor) (Fundamentals of Information Systems Security). The next formula states that risk is equal to exposure multiplied by threat. Risk= Exposure x Threat.This equation determines threat and the type of threat. For example there are threats of port scans, automated scans and sweeps, Denial of Service and Service attacks and compromises. Now we will move on to Windows 2008 Active Directory Domain Controllers (DC), because domain controllers provide critical services to their clients, it is crucial to minimize the risk of any disruption of these services that may be caused by malicious attacks. Antivirus Software can be used to mitigate the risk of malicious attacks in Windows 2008 Active Directory Domain Controllers.Make sure that you verify the antivirus software you select is confirmed to be compatible with your domain controllers. Do not use domain controller systems as general workstations. Another way to prevent malicious attacks on domain controller systems is to not allow users to use domain controllers to surf the web or to perform any other activities that can allow the introduction of malicious code. Only allow browsing on sites that are known to be safe, this will be did strictly for the purpose of supportin g server operation and maintenance.Another practice to keep in mind is to make sure that all of the company’s files, including the shared ones, should be ran against a virus scanning software. This bring me to the file servers, have the potential to receive different viruses such as worms, Trojan horses and logic bombs. To allow an end user to upload files to your website, is like opening another door for a malicious user to compromise your server (acunetix. com). File uploads are permitted in social network applications. File uploads are also allowed with blogging, e-banking sites and you tube.All of these network sites allow users the opportunity to efficiently share files with corporate employees. Users are allowed to share files with corporate employees, through uploaded videos, pictures, avatars and many other types of files. The best way to prevent malicious attacks through the company’s file servers is to make sure that the file that is being uploaded is validat ed. This will prevent a hacker from uploading files with malicious codes that can lead to a server compromise. Another way to prevent a malicious attack on the file server is for the company to block all dangerous extensions.In cases like this, there would be a blacklist, the list will show the dangerous extensions and there access will be denied if the extension of file they are trying to upload is on this list. The best practices to follow when uploading files onto websites and web applications. The first risk mitigation in a file server is to estimate the size of programs, files, and transaction. Then you will need to prevent deviation in size of the files as well as the amount of users that have access to the files. Now we will move forward the Wireless access point (WAP), this is the connection between a wired and wireless network.This is also a wireless security protocol designed to address and fix the known security issues in WEP. WAP’s are radios, sending and receivin g networking information over the air between wireless devices and the wired network wireless (Fundamentals of Information Systems Security). The best way to prevent malicious attacks on a WAP is to increase security. Presently WPA provides users with a higher level of assurance that their data will remain protected by using Temporal Key Integrity Protocol for data encryption.If the data is not encrypted then it is considered as fair game, because it would be very easy for anyone that have access to a radio to access this data. The mitigation risk for a Wireless access point is to make sure your technology is updated. Failure to upgrade to newer, more advanced technologies could potentially impact productivity and lead to significant downtime, security vulnerabilities, and non-compliance issues. Older wireless technology do not support new features and functions that are proving to be so valuable.Next you will need to choose the right carrier, ensuring information is secure within t he supply chain, complying with all the latest government and retailer mandates and taking advantage of all the latest features and functions to save time and money can seem like a daunting task ( Wireless technology Migration: Mitigating risk and increasing supply chain efficiency). Now we will discuss the 100- Desktop/Laptop computers, both of these computers are subject to viruses such as worms, hoaxes, Trojans and other security vulnerabilities.The best way to prevent these from occurring is to install and use a firewall. Always make sure you are installing and updating the latest critical security software. Add a virus software scanner, to allow the software to scan your computer for potential viruses. Next we will discuss the VOIP telephone system, this is one of the newest technologies that is being rapidly embraced by the market as an alternative to the traditional public switched telephone network. The malicious attacks that can occur with this system is denial of service, impersonation or spoofing or toll  Ã‚  fraud.The best way to prevent this from happening is to add port security, cisco secure access control server, DHCP Snooping, Cisco firewall solutions and intrusion prevention. Data transit can also be used to protect the voice traffic over the wireless LAN’s. The risk mitigation for desktop/laptop is as followed is to target malware with automated defenses. One of the first line of defenses for any PC or laptop is to block or eliminate viruses, worms, spyware, and other malware, including Trojan downloaders and keystroke loggers, both on endpoints and at the gateway.Deploy anti-malware and filtering software for all email gateways, to prevent malware and spam from ever reaching the PC’s. Next you would want to patch your vulnerabilities as quickly as possible, create a password to access your PC or laptop. To really maximize security in a minimal amount of time, as part of the â€Å"acceptable use† policy, prohibit users from installing unauthorized software on PC’s or laptops (10 Ways to mitigate your security risk).

Geography of the Tropic of Capricorn

Geography of the Tropic of Capricorn The Tropic of Capricorn is an imaginary line of latitude going around the Earth at approximately 23.5 ° south of the equator. It is the southernmost point on Earth where the suns rays can be directly overhead at local noon. It is also one of the five major circles of latitude dividing the Earth (the others are the Tropic of Cancer in the northern hemisphere, the equator, the Arctic Circle and the Antarctic Circle). Geography  of the Tropic of Capricorn The Tropic of Capricorn is significant to understanding the Earths geography because it marks the southern boundary of tropics. This is the region that extends from the equator south to the Tropic of Capricorn and north to the Tropic of Cancer. Unlike the Tropic of Cancer, which passes through many areas of land in the northern hemisphere, the Tropic of Capricorn passes mainly through water because there is less land for it to cross in the southern hemisphere. However, it does cross through or is near places like Rio de Janeiro in Brazil, Madagascar, and Australia. Naming of the Tropic of Capricorn Around 2,000 years ago, the sun crossed into the constellation of Capricorn at the winter solstice around December 21. This resulted in this line of latitude being named the Tropic of Capricorn. The name Capricorn itself comes from the Latin word caper, meaning goat and was the name given to the constellation. This was then later transferred to the Tropic of Capricorn. It should be noted, however, that because it was named over 2,000 years ago, the specific location of the Tropic of Capricorn today is no longer in the constellation Capricorn. Instead, it is located in the constellation Sagittarius. Significance of the Tropic of Capricorn In addition to being used to aid in dividing the Earth into different parts and marking the southern boundary of the tropics, the Tropic of Capricorn, like the Tropic of Cancer is also significant to the Earths amount of solar insolation and the creation of seasons. Solar insolation is the amount of Earths direct exposure to the suns rays from incoming solar radiation. It varies over the Earths surface based on the amount of direct sunlight hitting the surface and it is mostly when it is directly overhead at the subsolar point which migrates annually between the Tropics of Capricorn and Cancer based on the Earths axial tilt. When the subsolar point is at the Tropic of Capricorn, it is during the December or winter solstice and is when the southern hemisphere receives the most solar insolation. Thus, it is also when the southern hemispheres summer begins. Furthermore, this is also when the areas at latitudes higher than the Antarctic Circle receive 24 hours of daylight because there is more solar radiation to be deflected south due to the Earths axial tilt.

Free Essays on Wake in Fright

â€Å"Wake in fright† first appealed to me through its title rather than its promised content. At first I found the novel very tedious to read and lacking in the action that was promised by the title but as I continued through the text I became engrossed in this violent story of animal people and animal customs set in the overpowering heat of the Australian outback. The language, I found was not difficult to comprehend and was simplistic and basic. I feel that if the language were any more complicated than this it would have taken the focus off the storyline, which is at times a labour to fully comprehend. Although as the storyline became more erratic I sometimes found myself lost in the speech of the text in which the main character thinks to himself which matches in some ways how erratic the character’s life has become. One of the first things I noticed about the text was that there was a very heavy, depressed tone which continued to increase throughout the text as Grant’s stay in Bundanyabba continued and gradually worsened so the tone reflects Grant’s helplessness and his state of mind. In the opening pages Cook presents us with people who â€Å" have withered, their skin contracting and their eyes sinking as their stock became white bones† and statements such as â€Å"little of the hope that he had abandoned†. These underline the oppressive tone which continues throughout the novel. John Grant is a character that I found I could not admire. At the start of the text I didn’t really feel a response towards him but as the story continued I felt immense pity for him and even felt some of his own frustrations as a simple game of chance sets off a chain of events which slowly moves John Grant into a hideous nightmare world. He is confronted by the ugly side of the Australian outback, where human behaviour descends to animal depths. Every effort made by Grant to escape this living hell is frustrated by the cruel hand of fat... Free Essays on Wake in Fright Free Essays on Wake in Fright â€Å"Wake in fright† first appealed to me through its title rather than its promised content. At first I found the novel very tedious to read and lacking in the action that was promised by the title but as I continued through the text I became engrossed in this violent story of animal people and animal customs set in the overpowering heat of the Australian outback. The language, I found was not difficult to comprehend and was simplistic and basic. I feel that if the language were any more complicated than this it would have taken the focus off the storyline, which is at times a labour to fully comprehend. Although as the storyline became more erratic I sometimes found myself lost in the speech of the text in which the main character thinks to himself which matches in some ways how erratic the character’s life has become. One of the first things I noticed about the text was that there was a very heavy, depressed tone which continued to increase throughout the text as Grant’s stay in Bundanyabba continued and gradually worsened so the tone reflects Grant’s helplessness and his state of mind. In the opening pages Cook presents us with people who â€Å" have withered, their skin contracting and their eyes sinking as their stock became white bones† and statements such as â€Å"little of the hope that he had abandoned†. These underline the oppressive tone which continues throughout the novel. John Grant is a character that I found I could not admire. At the start of the text I didn’t really feel a response towards him but as the story continued I felt immense pity for him and even felt some of his own frustrations as a simple game of chance sets off a chain of events which slowly moves John Grant into a hideous nightmare world. He is confronted by the ugly side of the Australian outback, where human behaviour descends to animal depths. Every effort made by Grant to escape this living hell is frustrated by the cruel hand of fat...

Boiled Frog Phenomenon in Business Essay Example | Topics and Well Written Essays - 1000 words

Boiled Frog Phenomenon in Business - Essay Example The veracity of this phenomenon is however, a suspect. Scripture (1897) informs that " a live frog can actually be boiled without a movement if the water is heated slowly enough; in one experiment the temperature was raised at a rate of 0.002C. per second, and the frog was found dead at the end of 2 hours without having moved." Many other scientists though debunk this concept (Gibbons, 2002). The "Boiled Frog" syndrome is often used in business, politics, environment, and other day-to-day activities. In strategic management, this refers to the inability of the companies to detect slow and gradual changes, which could be detrimental to its businesses. While most companies are adept at identifying sudden changes, gradual changes are difficult to detect. Polynice (2009) infers that "the frog metaphor for organizations is that we as a whole should try and identify the threats of our survival at an early stage when we still have time to plan rather than react to that particular threat; which will be too late. Furthermore, we must also learn how to reduce our threshold of change in order to be able to identify smaller changes that are occurring in our environment." This phenomenon can occur in all fields of business, viz., operations, external environment, business acquisition, logistics, etc.. InInstances analogous to "Boiled Frog" often occur in the business environment. In fact, the term was first used by Roger Ford (2002), columnist for Modern Railways magazine while describing privatization of British Rail. A business example of such a situation is the British Railways after privatization. The company Railtrack plc (Railtrack, 2009) took over the railway infrastructure from the government after privatization in April 1994. This new company owned the track, signalling, tunnels, bridges, level crossings and almost all the stations of in UK. It is believed that the company abused its near monopolistic position, and did not commit itself to necessary improvements in infrastructure and safety. Regulators were appointed, but Railtrack resisted regulatory pressures to improve its performance. The performance of the company deteriorated gradually, but there was no recognition of it within the company. Finally, a few crashes, particularly the Hatfield (Hatfield rail crash, 200 9) crash on October 17, 2000 exposed the deep-seated safety and maintenance problems of Railtrack. Though only four fatalities occurred in the crash, it exposed the lack of proper management practices and set into motion a chain of events, which finally led to the sell-off of Railtrack to government owned Network Rail in October 2002. While the root-cause-analysis revealed the root cause of the Hatfield accident to be "Rolling Contact Fatigue", there were several other contributory factors. This included divesting of much of the engineering knowledge of erstwhile British Rail into maintenance contractors. The record keeping of Railtrack was also not adequate. On investigation, several similar potential track problems were discovered. At the

Researching crime Essay Example | Topics and Well Written Essays - 500 words

Researching crime - Essay Example The requirement for juvenile crime preclusion is noted as juvenile offenders do not go well with the criminal justice system. As part of the society, we must be seeking techniques and looking for ways that can help in the involvement of preventing youthful crime. This would denote that we ought to know what and at which period of their life leads to the start of criminal life which would effect in juvenile offenders culminating into the criminal justice system that will tag for their remaining life. The research question the researcher would be studying is: ‘The contributing aspect to the start of criminal behavior in the adolescent –neighborhood disadvantage, childhood mistreatment and lack of supervision in adolescents’. The component of the research will be focusing on youthful criminal behavior. The possible implication of this study is to develop the understanding to the deterrence according to the feature that leads to the beginning of youthful delinquencies. It is pertinent to the youth mentoring programs, public agencies and criminal justice research in improving all-purpose policies for the provision of society services for youth as well as independent units like family members in their participation of prior to and after a start of criminal behavior. The researcher would only anticipate that the outcome of this study would reach the pertinent party who would witness to implementing society awareness operation, policies to help family members along with adolescents, as well as youth services which operates mentoring programs for the adolescent. The objective of this study is to offer a suggestion to the factors of upbringing mistreatment, neighborhood difficulty and lack of monitoring in youth for prevention along with intervention measures to the beginning of youthful criminal behaviors which can be taken, researched and developed. It is renowned that the avoidance of youthful delinquencies entails a range of policies that is

Critical Annotated Bibliography Tranexamic Acid Essay

Critical Annotated Bibliography Tranexamic Acid - Essay Example Amandip Singh is also a doctor in the department of anaesthesiology at DMCH. The researchers assert that tranexamic acid significantly decreases blood loss after operation and reduces the need for blood transfusion among students after undergoing total knee replacement (TKR).According to the researchers, Tranexamic acid, which is a synthetic derivative of amino acid lysine, is an effective antifibrinolytic agent. The acid is may reversibly block lysine-binding sites on the plasminogen molecules, thus hinder the formation of plasmin. Other researchers have showed increased use of tranexamic acid in orthopaedic surgery due to its safety, efficacy and low cost. The research was conducted in a tertiary health care facility after obtaining approval from the hospital heath ethics committee with informal consent taken from patients involved in the study. The researchers used randomized double-blinded study involving 40 patients scheduled to undergo unilateral TKR for osteoarthritis. Three s urgeons who had experience in the field to ensure validity of the test conducted the study. The first half of the population was injected with 10mg/kg of tranexamic acid. Conversely, the placebo group underwent the same procedure only that normal saline was used instead of tranexamic acid. ... It was concluded that routine administration of the acid was beneficial to patients undergoing operation. The limitation of the research is that it involved a limited number of populations. Also, the researchers did not monitor the plasminogen levels, D-dimer, thromboelastography, and fibrin degradation products. In addition, the researchers failed to measure hemoglobin levels of transfused blood and weigh sponges, which could have affected the accuracy of calculations. The text did not have sufficient clinical evidence and literature supporting the use of tranexamic acid in preventing preoperative blood loss. The relevance and usefulness of the text to my research is that it informed on the importance of the Tranexamic acid in reducing blood loss during operations in patients. Sekhavat, L., Tabatabaii, A., Dalili, M., Farajkhoda, T., & Tafti, A. (2009). Efficacy of tranexamic acid in reducing blood loss after cesarean section. The Journal Of Maternal-Fetal & Neonatal Medicine. Vol. 22(1), 72-75. The authors of this research journal are medical practitioners at the department of obstetrics and gynecology at Shahod Sehud Hospita, and Health Services, Yard, Iran. They have the ability to produce credible research that can be used in any academic research. The argument presented by the researchers is that cesarean section (CS) rate has been on the increase among women delivering and that CS posse many complications as compared to the normal vaginal birth due to complications related to postpartum bleeding. The medications that have been used to reduce bleeding include prostaglandins, oxytocin, and methylergonovine. The researchers however feel that tranexamic acid, a synthetic derivative of the amino acid lysine that has been applied for several years in the